Episode #409 from 16:47
Creating fake people
As part of this, you did a lot of fascinating things. One of the things you did, you talked about creating synthetic people, meaning creating fake identities. What does it take to do that well? So your credit profile is made up of your name, date of birth, your address, and your Social Security number. And then there's other things where you work, that sort of thing. But what people don't realize is there's so many people out there that think that the credit bureaus already know who you are, but the truth is, the first time the credit bureau has ever heard about you was when you told them. The first time you applied for a credit card, they created a credit profile at that moment. Prior to that, they had no idea. So the first time you apply, you give them your full name, date of birth, Social Security number and your address, and they create a credit profile and they say, "Hey, no record found of this person. He has no credit, nothing, probably got denied."
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Why this moment matters
As part of this, you did a lot of fascinating things. One of the things you did, you talked about creating synthetic people, meaning creating fake identities. What does it take to do that well? So your credit profile is made up of your name, date of birth, your address, and your Social Security number. And then there's other things where you work, that sort of thing. But what people don't realize is there's so many people out there that think that the credit bureaus already know who you are, but the truth is, the first time the credit bureau has ever heard about you was when you told them. The first time you applied for a credit card, they created a credit profile at that moment. Prior to that, they had no idea. So the first time you apply, you give them your full name, date of birth, Social Security number and your address, and they create a credit profile and they say, "Hey, no record found of this person. He has no credit, nothing, probably got denied."
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