Episode #395 from 49:34

Steve Jobs' cruelty

Well, let me ask about not just the crazy but the cruelty. So you've written when reporting as Steve Jobs, Woz told you that the big question to ask was did he have to be so mean, so rough and cruel, so drama addicted, what is this answer for Steve Jobs? Did he have to be so cruel? For Jobs, I asked Woz at the end of my reporting because that's what he said at the beginning. We're doing the launch of I think the iPad 2, it may have been. Steve is emaciated because he's been sick. And so I say to Woz, what's the answer to your question? And he said, well, if I had been running Apple, I would've been nicer to everybody. Everybody got stock options. We've been like a family. And then I don't know if you know Woz, he was like a teddy bear. He paused, he smiled and he said, but if I had been running Apple, I don't think we would've done the Macintosh or the iPhone. So yeah, you have to sometimes be rough. And Jobs said the same thing that Musk said to me, which is he said, people like you love wearing velvet gloves. Now, I don't know that I've worn velvet gloves often. But you like people to like you, like to sweet talk things, your sugarcoat things.

Why this moment matters

Well, let me ask about not just the crazy but the cruelty. So you've written when reporting as Steve Jobs, Woz told you that the big question to ask was did he have to be so mean, so rough and cruel, so drama addicted, what is this answer for Steve Jobs? Did he have to be so cruel? For Jobs, I asked Woz at the end of my reporting because that's what he said at the beginning. We're doing the launch of I think the iPad 2, it may have been. Steve is emaciated because he's been sick. And so I say to Woz, what's the answer to your question? And he said, well, if I had been running Apple, I would've been nicer to everybody. Everybody got stock options. We've been like a family. And then I don't know if you know Woz, he was like a teddy bear. He paused, he smiled and he said, but if I had been running Apple, I don't think we would've done the Macintosh or the iPhone. So yeah, you have to sometimes be rough. And Jobs said the same thing that Musk said to me, which is he said, people like you love wearing velvet gloves. Now, I don't know that I've worn velvet gloves often. But you like people to like you, like to sweet talk things, your sugarcoat things.

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